‘Worklife’ Posts(11)

The quick brown fox jumped over the good, but lazy Parker family.

this could be a post about earth day, but wait … it actually *IS* a post about earth day

Tuesday, 22 April 2008

One dollar, one tree, one planet.

it’s been a long run up to earth day — work, work, work — so, much like at the wedding, y’all are going to have to make due with the loosely-affiliated ramblings of a distracted man.

(stream of conscious, #1)

happy earth day! speaking of which …

(stream of conscious, #2)

i want to say a very special thank you to those who have donated to support my Plant a Billion Trees campaign so far. speaking of which …

(stream of conscious, #3)

i just realized i have no way of finding out who you are unless you tell me. so, if you donated feel free to toot your own horn in the comments. speaking of which …

(stream of conscious, #4)

easily my favorite comment so far:

aight, aight, I planted some damn trees. ya happy now?

this morning, i was a *weeeeee* bit down because i’m not likely to make my self imposed deadline of 200 trees by earth day, but this comment — and the obviously righteous and noble passion for conservation that pours from each syllable — has inspired me to push on. speaking of which …

(stream of conscious, #5)

great news! I have decided to extend my personal campaign for Plant a Billion Trees through Arbor Day. you obviously wanted more of my great posts on the Atlantic Forest of Brazil, and i obviously don’t want to fail horribly on my first attempt at direct fund raising. speaking of which …

(stream of conscious, #6)

arbor day is this Friday, so you have three more days to help me plant 200 trees. then, it’s a whole lot more snarkiness, and a whole lot less convincing you to support a worthy cause. speaking of which …

(stream of conscious, #7)

I love you guys … 🙂

This could be a post about Kathleen Edwards @ the Birchmere

Monday, 14 April 2008

0414082140.jpg, originally uploaded by [ecpark].

… but, alas, i am still 139 trees short of my goal to plant 200 trees in brazil’s atlantic rainforest by earth day.

so instead, let me show you a little clip about the rainforests of brazil. did you know that they are home to over 1/3rd of brazil’s plant and animal species?

tropical birds, pink and gray river dolphins, manatees, spider monkeys and jaguars all find their home here, alongside brazil’s ancient indigenous communities who have lived in these forests for hundreds of years.

donate $10 to the plant a billion trees campaign, and you can be a part of the solution for brazil *and* for climate change … people like you have raised almost 200,000 trees worth in just the last two weeks!

This could be a post about the Sakura Matsuri Street Festival

Saturday, 12 April 2008

0412081159.jpg, originally uploaded by [ecpark].

This would normally be a post about the “experience” the lady sparkler and I just had wandering around the Sakura Matsuri Street Festival in downtown D.C.. The place was ripe with bloggable points — including scores of women in those oh-so-authentic-komono-tops you buy at oh-so-japanese stores like Kmart; not to mention 800 lb. boys in anime costumes and 800 lb. girls with green and purple hair in Japanese school girl outfits …

But alas, I haven’t raised enough money to plant 200 trees.

So, instead, let me tell you more about the Atlantic forest of Brazil which is where The Nature Conservancy is working to Plant a Billion trees.

Five hundred years ago, the Atlantic Forest of Brazil covered approximately 330 million acres (about twice the size of Texas), but today more than 93% of this forest has been cleared and what remains is highly fragmented. The remaining 7% of the Atlantic Forest is still among the biologically richest and diverse forests in the world and exhibits a high number of species that can be found nowhere else on Earth.

Help me restore 2.5 million acres of forest in some of the most beautiful and pristine rainforests left on earth. If that isn’t convincing, help me restore this blog to the substance-less place of wit and snarky-ness that you love so much.

earth day 2008: help me plant a billion trees

Thursday, 3 April 2008

I’m not a big fan of asking people for money (It’s ironic, given my line of work) but this year is a little different, because …The Nature Conservancy just launched a campaign to Plant a Billion Trees.

This campaign is big — that was billion with a “b” — but replanting tropical forests can have an even bigger effect on climate change.

Together, our trees will remove 10 million tons of carbon dioxide from the atmosphere every year, which is like taking 2 million cars off the road.

So, here is where you come in:

  1. Donate $10 — I’ve set a goal of raising $200 from the dozen or so people who know this blog exists (click here to donate to my campaign). That’s a mighty big goal from such a modest audience, but I have faith that you guys won’t let me embarrass myself. It’s the cost of two lattes, one movie ticket, half of a parking ticket … heck, you probably have more loose change in your couch.
  2. Plant a Widget — Planting a billion trees is going to take a lot of help, so let your friends know by downloading the Plant a Billion widget. It’s flash, looks wicked cool, and you can drop it painlessly onto your blog, facebook page, or any other place you hang your hat on the web.

If step two is confusing, feel free to just do step one twice. 😉

And, just like NPR, this is all I am going to talk about between now and Earth Day — that’s April 22, 2008 for the uninitiated — so the quicker you we get this over with, the quicker we return to the regular wit and candor you have come to know and love.

I love you guys.

dma 2007: Master Class on Your Opt-In Email File

Wednesday, 24 January 2007

Presented at a day long “Master Class” on opt-in email lists, organized by a colleague from Convio. My part of the conference was a bit of a rehash from last fall’s presentation at the Convio summit, and again centered on all sorts of acquisition testing (use of premiums, donor database analysis, engagement campaigns and email appends).

convio 2006: online aquisition through a “gated” community

Tuesday, 24 October 2006

Spoke at the Convio Summit, about how to use a gated community (our Great Places Network) to acquire and engage non-profit supporters online. This includes everything from registration forms, to offline marketing of online resources, to five or six different types of tests around engagement and acquisition strategies.


Monday, 25 April 2005


I just (today) left my job at a small, progressive little online communication firm for hippies — and in four years, i did a lot of good stuff.

I was responsible for online presences for a number of political offices including House Leader Nancy Pelosi, House Whip Steny Hoyer, Rep. Dick Gephardt, Rep. John Lewis, and Rep. Nick Lampson.

i launched over 75 efforts for progressive non-profit causes, including campaigns for the Planned Parenthood, Campaign For America’s Future, True Majority, US Soccer Foundation, National Parks and Conservation Association, Common Sense about Kids and Guns, and the Communication Workers of America.

but, one of the great perks of the job was being allowed to host my personal web servers on a company IP address.

God, I love hippies.

Now that I am leaving (to join a progressive non-profit cause no less) however, I am screwed.

Way back, when I used to have a house and a reliable internet connection (versus living in a 500 sq ft basement apartment) I served up pages from a server in my house.

Now, I have to sign contracts with scary hosting companies whose websites make them seem like fronts for the Russian mob.

So, I chose blindly. I think mt stab in the dark was called Exabytes. They have servers in Texas … and Banglore (India, not Maine) so I am guessing I won’t get a lick of support that isn’t in Hindi.

wonder if they have conservationists in India.