I’ve never seen my name in lights, but maybe this is the next best thing … this week, someone donated space on the billboards that surround times square to the plant a billion trees campaign.

(that’s the nature conservancy’s tree planting effort in the brazillian rain forest that I raised money for last earth day — and helped launch as part of my day job.)

I haven’t heard anything about who the donor was, or how they chose us, but it’s fantastic to see such an important cause get the recognition (imho) it so richly deserves.