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I presented at Bridge this afternoon, a conference for non-profit fundraisers and marketers.
Our session (with Jocelyn Harmon of Marketing for Non-Profits fame) was a nice little road map for non-profits deciding if they should be in the social media space, and how to best go about getting there. I was brought in for case studies, and focused on Facebook Causes, Flickr, the new my.nature.org, and online donation based social media.
We actually had a third presenter, Roz Lemieux from Fission Strategy, but the fire alarm went off 30 minutes out from the end and she never made it podium. It was the last day of the conference, during the last session — why do i keep getting the graveyard shifts? — and nobody seemed interested in going back to the conference room after the all clear was given.
Now, if we had offered to finish it up at the hotel bar … who knows what sort of attendance we would have had.
Speaking of, the conference was at the Gaylord / National Harbor way out in suburban Maryland. The compound certainly was impressive, but in a fake, Disneyland sorta way. Everything was shiny and massive, but rang (more than) a little hollow. Not to mention, the Gaylord are the people who stole “The Awakening” from DC’s Hains Point, so I am already rooting for their speedy demise.
On the flip side, at least I have another reason to hate the ‘burbs … with all the baby shopping at suburban big box stores, I was obviously starting to run out.