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we are using my.nature.org to serves relevant, personalized content to the Conservancy’s online supporter communities, as well as to post a ton of user-generated content we collect from our flickr efforts, the message of hope campaign, and our everyday environmental tips.
UPDATE: In the 18 months since the campaign’s launch, my.nature.org has garnered nearly 800,000 visits and 1.5 million page views. The site’s user generated content campaigns have become fixtures on the Conservancy’s social media presences, including Facebook, Flickr and Twitter. i’ll take it.