i’ve spent the better part of the last six days helping get the Conservancy ready to be one of the featured charities for tonight’s CNN/Larry King Live “Gulf Coast Relief Telethon” at 8 p.m. ET.

besides the normal online donation stuff my team always does, we’re using the opportunity to launch our first mobile text-to-donate effort.

viewers will be able to text “COAST” to 50555 to donate $10 to The Nature Conservancy’s Fund for Gulf Coast Restoration. needless to say, i’m fascinated to see how it goes.

so, tune in tonight … and help me justify my paycheck.