‘Worklife’ Posts(12)

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earth day 2008: help me plant a billion trees

Thursday, 3 April 2008

I’m not a big fan of asking people for money (It’s ironic, given my line of work) but this year is a little different, because …The Nature Conservancy just launched a campaign to Plant a Billion Trees.

This campaign is big — that was billion with a “b” — but replanting tropical forests can have an even bigger effect on climate change.

Together, our trees will remove 10 million tons of carbon dioxide from the atmosphere every year, which is like taking 2 million cars off the road.

So, here is where you come in:

  1. Donate $10 — I’ve set a goal of raising $200 from the dozen or so people who know this blog exists (click here to donate to my campaign). That’s a mighty big goal from such a modest audience, but I have faith that you guys won’t let me embarrass myself. It’s the cost of two lattes, one movie ticket, half of a parking ticket … heck, you probably have more loose change in your couch.
  2. Plant a Widget — Planting a billion trees is going to take a lot of help, so let your friends know by downloading the Plant a Billion widget. It’s flash, looks wicked cool, and you can drop it painlessly onto your blog, facebook page, or any other place you hang your hat on the web.

If step two is confusing, feel free to just do step one twice. 😉

And, just like NPR, this is all I am going to talk about between now and Earth Day — that’s April 22, 2008 for the uninitiated — so the quicker you we get this over with, the quicker we return to the regular wit and candor you have come to know and love.

I love you guys.

dma 2007: Master Class on Your Opt-In Email File

Wednesday, 24 January 2007

Presented at a day long “Master Class” on opt-in email lists, organized by a colleague from Convio. My part of the conference was a bit of a rehash from last fall’s presentation at the Convio summit, and again centered on all sorts of acquisition testing (use of premiums, donor database analysis, engagement campaigns and email appends).

convio 2006: online aquisition through a “gated” community

Tuesday, 24 October 2006

Spoke at the Convio Summit, about how to use a gated community (our Great Places Network) to acquire and engage non-profit supporters online. This includes everything from registration forms, to offline marketing of online resources, to five or six different types of tests around engagement and acquisition strategies.


Monday, 25 April 2005


I just (today) left my job at a small, progressive little online communication firm for hippies — and in four years, i did a lot of good stuff.

I was responsible for online presences for a number of political offices including House Leader Nancy Pelosi, House Whip Steny Hoyer, Rep. Dick Gephardt, Rep. John Lewis, and Rep. Nick Lampson.

i launched over 75 efforts for progressive non-profit causes, including campaigns for the Planned Parenthood, Campaign For America’s Future, True Majority, US Soccer Foundation, National Parks and Conservation Association, Common Sense about Kids and Guns, and the Communication Workers of America.

but, one of the great perks of the job was being allowed to host my personal web servers on a company IP address.

God, I love hippies.

Now that I am leaving (to join a progressive non-profit cause no less) however, I am screwed.

Way back, when I used to have a house and a reliable internet connection (versus living in a 500 sq ft basement apartment) I served up pages from a server in my house.

Now, I have to sign contracts with scary hosting companies whose websites make them seem like fronts for the Russian mob.

So, I chose blindly. I think mt stab in the dark was called Exabytes. They have servers in Texas … and Banglore (India, not Maine) so I am guessing I won’t get a lick of support that isn’t in Hindi.

wonder if they have conservationists in India.