theparkerfamily.org » Non-Profits http://theparkerfamily.org/musings parker + spindler = comedy Mon, 30 Jan 2012 14:16:27 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 found: view http://theparkerfamily.org/musings/posts/10996 http://theparkerfamily.org/musings/posts/10996#comments Tue, 19 Jul 2011 12:23:28 +0000 evancparker http://theparkerfamily.org/musings/?p=10996 []
(the view from my new office…)
]]> http://theparkerfamily.org/musings/posts/10996/feed 0 thank you :) http://theparkerfamily.org/musings/posts/10997 http://theparkerfamily.org/musings/posts/10997#comments Fri, 15 Jul 2011 21:23:54 +0000 evancparker http://theparkerfamily.org/musings/?p=10997 [] ]]> http://theparkerfamily.org/musings/posts/10997/feed 0 the next horizon http://theparkerfamily.org/musings/posts/10943 http://theparkerfamily.org/musings/posts/10943#comments Sat, 02 Jul 2011 00:25:00 +0000 evancparker http://theparkerfamily.org/musings/?p=10943 []
after six and a half years in conservation, i’ve got a new job.

starting july 19th, i’ll be the vice president for digital at a pr-firm based out of boston. (in the non-profit industry, they’re best known for their work on american cancer society’s more birthdays effort, which is more or less the gold standard for a cause-based marketing campaign right now.)

on the off chance you have questions, here are some answers in no particular order:

  • no, we’re not moving — the firm’s headquarters are in boston, which means i get to visit often, but their digital team is are all based in DC as it gives them access to a lot of the government/non-profit/corporate clients they have and hope to grow.
  • no, i won’t have to wear a suit and tie — i wore a tie for my interview with the president/ceo and was ribbed mercilessly for it. during my final interview, my direct boss was wearing flip-flops.
  • yes, my wife and i will now be competitors in the same field — and, yes, i’m not sure that’s such a good idea either because i know how competitive she gets too.

so, i’m everything you’d imagine right now — i’m excited, i’m terrified. mostly, i just want to launch one last campaign for the Conservancy (more soon) and then hit the ground running.

it’s such a great opportunity, and sounds like it’s going to be a lot of fun — albeit, a lot of work, too.

in an odd coincidence, the above photo was featured as the Daily Nature Photo on my.nature.org this week. in an even stranger coincidence, it’s the first time i’ve ever been featured on the site even though i conceived/built/launched it myself.

it’s just more proof that good things happen all at once.

]]> http://theparkerfamily.org/musings/posts/10943/feed 3 trip #0: boston, ma http://theparkerfamily.org/musings/posts/10883 http://theparkerfamily.org/musings/posts/10883#comments Fri, 24 Jun 2011 15:38:22 +0000 evancparker http://theparkerfamily.org/musings/?p=10883
i’m in boston for the fourth-round of a job interview. hard to believe my nearly seven years at the conservancy might be over in a week or two.
]]> http://theparkerfamily.org/musings/posts/10883/feed 0 hike: great falls, maryland http://theparkerfamily.org/musings/posts/10855 http://theparkerfamily.org/musings/posts/10855#comments Thu, 16 Jun 2011 17:22:09 +0000 evancparker http://theparkerfamily.org/musings/?p=10855 []
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See Slideshow of the Photos on Flickr:
hike: great falls, maryland
]]> http://theparkerfamily.org/musings/posts/10855/feed 0 digital photography contest http://theparkerfamily.org/musings/posts/10936 http://theparkerfamily.org/musings/posts/10936#comments Wed, 01 Jun 2011 00:11:55 +0000 evancparker http://theparkerfamily.org/musings/?p=10936
I launched the Conservancy’s annual “Digital Photography Contest” in 2006 to engage constituents and foster an organizational presence on Flickr.

Over the past five years, the contest has collected over 100,000 photos from nearly 50,000 supporters. The corresponding Flickr presence has grown to more than 300,000 photos and over 24,000 participants.

This year we’re doing it all over again — only adding the ability to submit photo using Facebook credentials. Here’s hoping…

]]> http://theparkerfamily.org/musings/posts/10936/feed 0 earthday http://theparkerfamily.org/musings/posts/10926 http://theparkerfamily.org/musings/posts/10926#comments Fri, 22 Apr 2011 23:58:15 +0000 evancparker http://theparkerfamily.org/musings/?p=10926
We’re going in a different direction this year for Earth Day — with a Picnic for the Planet campaign this attempts to use healthy food to demonstrate the relevance of conservation to our daily lives.

The campaign includes an integrated mini-site, social community efforts via Facebook Events and meetup.com, outreach to chefs and food bloggers, and a series of YouTube animations.

UPDATE The effort resulted in over 600 picnics (that we know of, and we estimate we only know about 30% of them) in 60 countries around the world — number I certainly won’t kick out of bed in the morning.

]]> http://theparkerfamily.org/musings/posts/10926/feed 0 Top 5 (Intangible) Tools for Nonprofit Marketers http://theparkerfamily.org/musings/posts/10203 http://theparkerfamily.org/musings/posts/10203#comments Fri, 11 Mar 2011 19:13:37 +0000 evancparker http://theparkerfamily.org/musings/?p=10203
turns out that a piece i wrote on non-profit marketing was featured on the NTEN blog.

i’m pretty sure that makes me famous, though certainly not controversial as it garnered only one (1!) measly comment — next time i’ll light myself on fire.

Read it on NTEN.org:
Top 5 (Intangible) Tools for Nonprofit Marketers
]]> http://theparkerfamily.org/musings/posts/10203/feed 0 ’tis the season for cubicle decorations http://theparkerfamily.org/musings/posts/9303 http://theparkerfamily.org/musings/posts/9303#comments Thu, 16 Dec 2010 18:03:47 +0000 evancparker http://theparkerfamily.org/musings/?p=9303 []
i love my co-workers.

my team is the only group on our floor that’s decorated their cubes this year — and once again we’ve totally out done ourselves. the theme this year was “white trash” and i think i can safely say that we knocked it out of the park we’re just plain awesome.

]]> http://theparkerfamily.org/musings/posts/9303/feed 0 wishing http://theparkerfamily.org/musings/posts/6115 http://theparkerfamily.org/musings/posts/6115#comments Thu, 16 Sep 2010 00:23:57 +0000 evancparker http://theparkerfamily.org/musings/?p=6115 []
we’ve got a new CMO at work — chief marketing officer — and i’ve been itching to meet him.

i’m itching partly because i’ve heard such great things, and partly because i don’t have a good track record with meeting my “C”-level executives so i want to get it out of the way.

see, when i first started at my current gig i met the then CEO … on my second day … in the 2nd floor bathroom.

it was awkward as hell, and over the next four years he proceeded to introduce himself to me each and every time he saw me, never once remembering that we had met before.

about three years ago we got another CEO and about a month into his tenure i met *him* for the first time … in the 4th floor bathroom.

it was awkward as hell, and I haven’t really talked with him since.

so it was with GREAT relief that i made it to the conference (which our new CMO is leading/attending) without any untimely meetings in a bathroom back in the worldwide office.

it just so happens that i met our new CMO this morning … in the bathroom of conference center … while i was actively using the, er, facilities.

it was awkward as hell.

no word yet on if we’ll ever speak again.

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