Taking an Introduction to Public Relations class this semester. Seems to be a very good, well thought out curriculumn … though that might be because I have no background in Public Relations what-so-ever.
First assignment was to outline good and bad public relations campaigns, although I am not sure I am far enough along to tell the difference between a Public Relations campaign, a marketing campaign, and advertising campaign and a communications campaign.
Oh well. Details, details, details …
Good and Bad Public Relations Campaigns
20060126_GoodAndBadCampaigns.pdf



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